Londre Marketing Consultants, LLC / USC / CSUN - Los Angeles, California

9751374

Londre Marketing Consultants, LLC / USC / CSUN

11072 Cashmere Street, Second Floor

Los Angeles, CA 90049

Phone: 310.889.0220

Fax: 310.889.0221

Marketing Expert. Client experienced. Advertising Agency background.
Marketing & Advertising Expert and Lecturer.
Over 35 years as a strategic marketing, advertising and media expert professional. I have worked within my own company, Londre Marketing Consultants, LLC, and within companies (DIRECTV, The Music Center of LA/Performing Arts Center of Los Angeles, Walt Disney), within advertising agencies, and as a client, with several advertising agencies, media buying services, marketing research organizations, design companies, direct marketing/mail and other marketing firms reporting to me.

I have received the California State University Ambassadors' "Polished Apple Award" (2006 and 2008) for teaching, mentoring and inspiring students on campus, nominated for the USC Parents' Association Outstanding Teaching and Mentoring Award (2006), and have received the Outstanding Citizen Award (1993) from the Los Angeles City Council.

Marketing, Intellectual Property, Trademarks, Branding, Product, Advertising and Media cases, plus more than a dozen depositions. For over 32 years, I have taught in the graduate and undergraduate programs at the University of Southern California (Annenberg School For Communication and Marshall School of Business), CSUN (California State University, Northridge), Loyola Marymount and Pepperdine Universities.

My classes are:

MBFE 658: Strategic Marketing
COMM 541: Integrated Media and Communication Strategies
COMM 542: Business Strategies for Entertainment and Communication Companies
MKT 100: Conceptual Foundations of American Enterprise
JOUR 340: Introduction to Advertising
COMM 599: Global Communications
MRKT 304: Marketing Management
MKT (Marketing) 440: Integrated Marketing Communications
MBAM 659 and 660: Business Strategies Development, Execution and Implementation (The final, capstone classes in the MBA program at Pepperdine University)

Concurrently teaching the spring and fall semesters of 2009 at USC and CSUN.

Strategic Areas, Under Marketing, Advertising, Communication & Media

Marketing, Branding and Advertising
Advertising Agency Alliances, Practices and Tactics
Communication & Media, including Internet
Direct Market Analysis/Identification/Targeting
Entertainment Marketing
Trademarks/Intellectual Property