Dr. Larry Chiagouris

Dr. Chiagouris has served as an expert witness or consultant on a wide range of legal and business issues. Voted by the editors of Agency Magazine as one of the 10 best and brightest agency researchers and called a branding guru by the media, he is a former Member of the Board of Directors of the American Marketing Association and past Chairman of the Advertising Research Foundation. He has been responsible for work on behalf of leading companies, including AT&T, BellSouth, Campbell Soup, Kraft Foods, Miller Brewing, Peugeot, Pfizer, Prudential and Visa. Areas in which he has substantial expertise include:  

• Fraud and misrepresentation  
• False and misleading advertising  
• Confusing communications  
• Market size estimation  
• Media claims  
• Anti-competitive behavior  
• Lanham act support  
• Trademark and trade dress infringement  
• Antitrust and market power issues  
• Class actions  
• Copyright issues  
• Determination of liability and damages  
• Arbitration and Mediation  

He provides expert opinion on obtaining or evaluating market and marketing or survey research data as well as consumer behavior and consumer preference. He provides opinions on how people might behave or what they might do in a real or hypothetical situation. He currently teaches advanced advertising and marketing courses as a Professor of Marketing at Pace University in New York City. He has held senior executive marketing positions with Fortune 500 companies and at major advertising and PR agencies.  

He received a B.S. in Economics, magna cum laude, from New York University with special honors in Economics. He holds an M.B.A. in Industrial Psychology and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. He has lectured to or been published by a variety of organizations including the American Marketing Association, the Advertising Research Foundation, the Direct Marketing Association, the Public Relations Society and the Media Council.